The largest conference for all things direct-to-consumer

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME.

Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital.

He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Scott Tannen is CEO and Founder of Boll & Branch, the world's leading designer and retailer of sustainable home goods. An innovative entrepreneur, Scott disrupted the textile industry for the good by launching the world’s first Fair Trade certified bedding in 2014 with his co-founder and wife, Missy Tannen.

His commitment to mindful manufacturing delivered via an e-commerce-first route to market has been lauded as the “world’s most ethical cotton sheets brand.” Prior to founding Boll & Branch, Scott spent several years building online marketing groups and award-winning programs for beloved consumer brands such as Altoids, Planters and Oreo.

He also founded an early-stage investment fund, red5 Capital, and Funtank, one of the world’s leading casual games publishers, which he sold to Publishers Clearing House in 2010.

Savanah White is Head of Partner Success at ShoppingGives, and end-to-end donation management system that enables retailers to give back while building meaningful relationships with their customers. She holds the belief that commerce can power positive change and her work at ShoppingGives is a seamless application of this belief.

White guides Giving Economy partners, like White + Warren, Zachary Prell and KOIO, in achieving their highly valued objectives of giving back to communities and society through personalized donation activations. Savanah’s work also intertwines seamlessly with her personal life as she is an advocate for sustainability and conscious consumerism.

Glow Recipe was founded by Sarah Lee and Christine Chang with the mission to elevate skincare to self-care with sensorial, fruit-powered treatments that are clean, cruelty-free, efficacious and unapologetically fun. Sarah and Christine were previously executives at L'Oreal US and Korea, specializing in marketing and product development. Glow Recipe was chosen to be on CNBC's Upstart 100 list and has been featured in media outlets such as Forbes, ABC's Shark Tank, Allure and Vogue.

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Ranu Coleman serves as the CMO of direct-to-consumerbridal and bridesmaid dress company Azazie andtheir sister company and new affordable fashion e-tail brand BlushMark.These digitally native fashion brands focus on high-quality, size inclusive(0-30 & XS-3X) and affordable styles – marrying innovative technology withonline shopping. 

Coleman is a seasoned marketing and communicationsleader with deep experience in the retail/fashion space. She joined Azazie inFebruary 2018, and since, has been leading the marketing team in implementingbrand strategy, driving awareness of Azazie’s product offerings and engagingconsumers with the brand to bring them into one of their most successful yearsyet. Azazie launched the Blush Mark brand in May 2020 and Colemanspearheaded the marketing strategy around the successful launch. 

Prior to her work with Azazie, Coleman was a seniorprogram manager consultant, store designer for Sephora, where she led therollout of a new urban location prototype, Sephora Studio. She has held variousmarketing managerial positions at apparel brands, where she has negotiated andshepherded strategic partnerships with national brands including Nicole Miller,Skinnygirl by Bethany Frankel, Playboy, XOXO and Laura Ashley.

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Concierge service selling and creating one-of-a-kind bespoke diamond engagement rings through personalized curation and expert education.

Nik is the CEO of Sharma Brands, a strategic-initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, and an investor and advisor to some of the fastest-growing brands in commerce.

Proven Track Record of Scaling Social Focused Campaigns consistently past 8-figures through Programmatic buying, Influencers, E-mail and Adwords.

Learning and growing businesses in this ever changing age of customer acquisition.

Growing up I spent my time focused on athletics and team orientated goals rather than striving for a positive mark on tests. After 15 years of dedication, two division 1 universities and representing the team I supported as a boy (LA GALAXY). The goal of obtaining professionalism within my sport became a reality.

Knowing that I had more to offer, I applied that same drive to work with established brands as well as brands looking to make that pro jump.

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men’s active wear company founded in 2014. Prior to Rhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, Legends, FanVision and Sport Radar.

Nate is also an avid entrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes.

Nate graduated from Brigham Young University with a BA in Finance.  He and his wife Dayna reside in Connecticut with their three young boys, Gabriel, William and Nicholas.

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. As CEO, Onvural is responsible for evolving, innovating, and driving growth in all facets of the business from customer experience, too mni-channel strategy, to product expansion and more.

Prior to her role as CEO, Onvural served as the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience including e-Commerce, Guideshops, Ninjas (Customer Service), Marketing and Creative. Before her time as Co-President, she held the title of Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across owned, earned, and paid media channels. Before Bonobos, she served as the Vice President of Consumer Marketing at Trulia, establishing it as a household name.Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s, TokBox and eBay.

Onvural graduated with a Bachelor of Arts degree from the University of Cambridge in the UK.She currently lives in Brooklyn with her husband and three children.

Michelle Cordeiro Grant is the Founder and CEO of LIVELY, a community and brand that inspires women to live life passionately, purposefully, and confidently, creating products and experiences to do so.

Michelle launched LIVELY in 2016 and has since raised $15 million in funding and fostered an 100,000+ member ambassador network. She grew her business from its concept stage to a $100M acquisition by intimates leader Wacoal in just three years, beating the odds of female-founded companies.

Previously, while working with Victoria's Secret, she was inspired to create a revolutionary new experience and point of view for the $13B American lingerie category. She coined “Leisurée,” a new category that blurs the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and ultimate comfort from each category, and so LIVELY was born.

From growing up in poverty in Queens to becoming a recurring Shark on ABC’s Shark Tank, Matt Higgins believes: “It’s not about where you began; it’s where you end up and how much distance you covered.”

Now Co-Founder and CEO of private investment firm RSE Ventures, Higgins is a proven operator, investor and business-builder for companies in sports and entertainment, media and marketing, consumer and technology.

Higgins began his career as the youngest press secretary in New York City history, where he helped manage the global press response during 9/11. He has been an executive for two NFL teams – currently vice chairman of the Miami Dolphins – and is an executive fellow at Harvard Business School, where he teaches a course on building direct-to-consumer businesses.

Lori Pantel is the Chief Marketing Officer for Fandango, the ultimate digital network for all things movies. Pantel directs all brand and marketing strategies across the company's ecommerce and editorial content portfolio, including Fandango, Rotten Tomatoes, Flixster, MovieTickets.com, Fandango Movieclips, FandangoNOW and Vudu.

Lisa Barnett is the Co-Founder, President & CMO of Little Spoon, the fastest growing direct-to-consumer
children’s food and nutrition company reinventing the modern parent’s experience of keeping their
child healthy. She has been recognized as one of the ‘Women Changing the Food Industry’ by Well +
Good, by Marie Claire as an ‘Power Woman of 2019, and by Forbes as 30 Under 30 in Venture Capital.
Prior to Little Spoon, Lisa spent nearly a decade as an investor in and operator at some of the world’s
top consumer brands including Estee Lauder Companies, Calvin Klein, Weight Watchers and a number of
other Fortune 500 Companies. As an investor, she was focused on investing in brand-driven startups
aimed at transforming the everyday life of consumers in the wellness, health and CPG space.
Lisa attended the Wharton School for her MBA and the University of Pennsylvania for her
undergraduate studies. She holds a Bachelors of Arts with Honors in Communication and Marketing, and
graduated Phi Beta Kappa and with the Top Ivy League Scholar-Athlete Accolades as a member of the
Varsity Cross Country and Track teams.

Krysta Lewis is the CEO and founder of Aisling Organics, a revolutionary DTC line of high-performance and organic makeup.

Within a few years of launch, Lewis has grown one of the most successful e-commerce start-ups and landed extensive distribution to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs of 2018 and Young Entrepreneur of the Year.

With a focus on both purpose and profit, Lewis was originally inspired to launch Aisling when realizing the unregulated chemicals in our cosmetics were causing chronic illness and there were no effective alternatives on the market. In short order, she led a team of dedicated, industry experts to develop and successfully launch one of the most successful DTC makeup lines, Aisling Organics.

I am the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), I'm watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the age of marketplaces.

I wrote the books "The Amazon Expansion Plan," (updated in 2018), "Amazon For CMOs" (September 2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for Amazon sellers, advertisers, and CMOs.

I'm a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.

Kombo Ventures is a diversified holding and operating company with business interests and ownership across leading consumer brands, entertainment, and technology.

Kevin Gould is an entrepreneur, talent manager, brand builder, and investor. He is the founder and CEO of Kombo Ventures and is also a co-founder of three direct to consumer brands; Insert Name Here, a hair extensions and product brand, Wakeheart, a fragrance and scent brand aimed at Gen Z and young millennials and co-founded with the Dolan Twins, two of the largest digital influencers in the world, and Glamnetic, a leading magnetic eyeliner and lash brand.In 2019, Gould was named to Variety magazine's Dealmakers Impact List, honoring top dealmakers in the entertainment industry and in 2020 was recognized by Business Insider on their list of top investors in the influencer economy. Gould regularly speaks on panels and at events on new media, experiential marketing, and the convergence of technology, entertainment and consumer branding.

Kate oversees Diffusion’s U.S. operations and provides strategic counsel across the agency. She has managed and executed award-winning PR and social media campaigns for a wide variety of B2B and B2C brands in the U.S. – whether they’re the next big start-up or a major listed brand.

Her specialty lies in helping her clients hone in on the messages and storylines that will resonate with press – leading her teams to win industry recognition for excellence in PR time and time again, for everything from best product launch categories to best new media campaign.

Her broad client experience and expertise includes the direct-to-consumer space, enterprise technology, consumer technology, travel tech and consumer brands launching both locally and globally. Kate is a PR Rising Star in Bulldog Reporter’s Stars of PR Awards, and a “15 under 35” honoree from the PRSA New York chapter, where she also served on the Board of Directors.

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015.

In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts.

Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Creatively-minded analytical helping top brands unlock growth, spur innovation, and do other stuff good too. Leveraging an eclectic background in Business Strategy, Innovation, Sales, Marketing, and Finance to grow world class brands. Skilled in distilling complexity into winning strategies, and in driving companies to execute on game-changing opportunities.

Co-founder of Tuft & Needle (T&N) and Chief Strategy Officer of Serta Simmons Bedding, JT Marino is a passionate storyteller, facilitator and teacher, inspiring T&N's most challenging and disruptive projects. JT has been instrumental in redefining the sleep industry and retail experience through the business’s rapid nationwide retail expansion, award-winning company culture, evolving product offering and acclaimed advertising campaigns.

With $6,000 of personal investment in 2012, JT and his business partner, Daehee Park, have grown T&N from $1 million in their first full year of business to $200 million+ in annual revenue in less than six years.

Pioneering the disruption of the mattress industry space from brick and mortar to e-commerce, JT is now leading the charge in reinventing retail as we know it to create a true omni-channel “clicks to bricks” experience for consumers. The brand is widely known for iterating, and JT is at the helm of this retail evolution.

Prior to T&N, JT combined principles from both design and engineering to develop future-forward software products in the high-tech industry, and he has applied this same discipline to reimagining the sleep industry. JT has extensive experience building and leading teams of designers and engineers, along with researchers and scientists, to develop innovative experiential initiatives. JT started his career as an engineer at the world's leading software application consultancy, where he accelerated his experience through working amongst the foremost thought leaders and tech leaders for VC-funded startups and Fortune 500 companies.

JT has been featured on FOX Business, Entrepreneur, Forbes, Inc., Recode, Buzzfeed, Mashable, among others, and he is a frequent keynote speaker at startup and industry events such as SXSW, Startup Grind and ShopTalk. JT has been named as one of The Recode 100, Arizona Republic’s 35 Under 35, and received eTail West’s Visionary of the Year Award. JT studied computer science and mathematics at Penn State University.

Freya Zaheer is the President of Sakara Life, a nutrition-focused wellness company. Freya joined Sakara in 2014, and has overseen the company's growth from a $2M NYC-based meal delivery business into a $150M profitable CPG brand with nationwide distribution. In her role, she oversees all functions of the company and focuses on the client experience, team-building, and driving growth through channel expansion. Prior to Sakara, Freya was a consultant at Bain & Company and worked for Christie's in Hong Kong and London.

Freya received her MBA from Harvard and has a BA in International Relations and Economics from Brown University. She lives in Brooklyn and is passionate about supporting underrepresented groups and small businesses in their entrepreneurial pursuits.

Serve The World Unselfishly and Profit.

My secret is that I’m consistent. I show up everyday enthusiastic and ready to put attention on my goals, both in my personal life and my business life. That’s how I went from starting from scratch in 2007 to bringing in $40+ million in yearly revenue.

Most beginning entrepreneurs are chasing greater freedom — financial freedom, freedom of time or location, etc. — and I was no different. I wanted more time to spend with my loved ones, and the opportunity to focus on what I found meaningful.

Building this was a lot of work, but I kept at it. And I have two pieces of advice for entrepreneurs:

1. Don’t give up. Everyone has ups and downs, but the people who make it are the ones who keep at it.

2. Don’t burn out. This is the most common reason people fail in this business. They work themselves into the ground. This game is about consistency, not intensity.

After a couple years running a profitable ecommerce store, I systematized the process well enough that I had time to start another. In 2010 I created what would become my most successful brand, BOOM! by Cindy Joseph.

As I continued to develop strategies for growing my business, I became more connected with the greater ecommerce and marketing community, and wanted an outlet to share with them what was working for me. Thus in 2013, Smart Marketer was born.

In addition to providing the community with content on growing an ecommerce business, I also wanted to share my experience with developing a healthy, balanced life as an entrepreneur: how to have your personal relationships and interests flourish; how to grow a happy, effective team; and how imbue your business with integrity and purpose, and how to keep yourself healthy and feeling good in your body.

And while developing new strategies to grow my several businesses, I would occasionally come across problems with no solutions…

So in 2016 I created Zipify Apps, a SAAS company focused on Shopify.

I now have a team of over 111 employees all over the world, and businesses that generate over $40 million in revenue. I have found incredible joy in creating products that provide people with value, in working with a team of close friends and family, and by participating in a community of amazing people.

And in addition to teaching I’ve also learned a lot, which prompts one final piece of advice: Find a mentor, and learn everything you can from them. You don’t have to blaze a whole new trail when there’s so much valuable information out there to help you succeed. Best of luck — thanks for reading!

Emmett Shine is Co-founder and Executive Creative Director at Pattern Brands. He was an early-stage investor through his previous company Gin Lane, in Hims, Sweetgreen, Cadre, Quip, Haus, SmileDirectClub, Harry’s, Stadium Goods, and more. He is also an advisor to Care/Of, Recess, Sunday Goods, Arbor Energy, Shhhowercap, Geneva, and part of the founding team at JAJA Tequila.  Prior to that, he dropped out of NYU Tisch's photography department.

He lives in Bed Stuy with his girlfriend and dog. He is a big NY Jets fan, likes cartoons, surfing, and hopes to hang out with his childhood friends and close family until they are old, preferably on a big porch with rocking chairs, and a nice sunset. 🌅

Eli is the co-founder and CEO of Hairstory, a company dedicated to helping people rethink everything about hair in a world where the old rules don’t apply.  Eli has spent over 25 years building consumerbusinesses. His experience includes co-founding a consumer venture-backed technology startup(iMotors.com), building a growth business (Bumble and bumble) and re-energizing a turnaround (Jurlique).  

Prior to co-founding Hairstory, Eli spent five years investing in global consumer companies atD.E. Shaw & Company, a $50+ billion global investment and technology development firm. As aVermont native, care for the environment is ingrained in Eli’s values, and he has always been acutely aware of the impact business has on the environment.

Eli earned an A.B. from Princeton University’sWoodrow Wilson School of Public and International Policy and an M.B.A. from Stanford University’sGraduate School of Business.

Seasoned brand marketing and strategy leader with experience building global brands that penetrate culture and change behavior. Bringing together authentic insights and data-inspired decision making to create customer centric experiences and drive growth.

Glow Recipe was founded by Sarah Lee and Christine Chang with the mission to elevate skincare to self-care with sensorial, fruit-powered treatments that are clean, cruelty-free, efficacious and unapologetically fun. Sarah and Christine were previously executives at L'Oreal US and Korea, specializing in marketing and product development. Glow Recipe was chosen to be on CNBC's Upstart 100 list and has been featured in media outlets such as Forbes, ABC's Shark Tank, Allure and Vogue.

BrianBerger is the Founder and CEO of menswear basics brand Mack Weldon. Brianlaunched Mack Weldon in 2012 with a clear, two-pronged mission: reinvent men'sunderwear through technical innovation and smart design, and simplify theexperience of shopping for it. Since then, Mack Weldon has become a leaderwithin the men's apparel industry, having expanded its product offering toinclude other essentials of the modern man's wardrobe: from sweats and t-shirtsto activewear and accessories.

Prior tofounding Mack Weldon, Brian served in several leadership positions withinconsumer Internet and media companies including Comcast, WebMD, andExcite@Home. Brian graduated with a Bachelor of Arts in Political Science fromthe University of Colorado and continued his education at Columbia University,where he received a Master of Business Administration. Brian currently lives inNYC with his wife and three sons.

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Brett is an online marketer, eCommerce strategist, and speaker, but first and foremost he's an entrepreneur. Brett's passion is helping eCommerce companies grow their businesses through creative marketing efforts. Brett is the author of the Ultimate Guide to Google Shopping published by Shopify and the creator of the Smart Google and YouTube Traffic Course in partnership with Ezra Firestone.

The majority of his time is spent running an online marketing agency and leading an amazing team of talented marketers.

Specialties: online marketing, ecommerce marketing, search engine marketing (SEM), speaking, search engine optimization (SEO), Amazon Advertising, Amazon DSP

Arri is the founder of Conversmart. Conversmart helps DTC brands generate six to seven figures in monthly revenue using SMS marketing.

Conversmart's combined strengths in copywriting, creative, and growth marketing enable them to turn SMS into a top three acquisition channel. Clients include Tuft & Needle, Raycon, William Painter, The Beard Club, among others. For more information, please visit www.conversmart.com.

Arri Bagah became an expert in the mobile messaging space and is invited to speak at large conferences including DTC Day, Traffic and Conversions Summit, and Conversations Conference.

Arri also served in the United States Army.

Website: conversmart.com

Challenging the traditional models of employment and entrepreneurship, I am the part-time CMO at Teal, a career development platform with resources to help enable professionals to grow their careers with confidence. I am also the proud founder & CEO at House of Wise, the luxury CBD brand empowering women to give more purposeful intention and take control of their lives.

I was inspired to create House of Wise to offer impactful solutions to modern women, helping them reclaim some of their most important lifestyle routines and needs.

Prior to launching House of Wise, I spent five years at The Knot Worldwide (formerly XO Group) as Vice President of Marketing, overseeing brand and product marketing for The Knot and WeddingWire. Before that, I founded a technology startup intended for the wedding industry, following my career as an international wedding planner, working with wedding and entertaining expert David Tutera. The earliest years of my career were spent working in professional services at Ernst & Young, leading the marketing efforts for their Entrepreneur Of The Year program.

Alex Kubo is the Head of Intelligence at Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture to satisfy the evolving needs of the modern consumer. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME.

Alex joined Burrow in 2016 as the co-founders were graduating from Y-Combinator and led all of the company’s growth initiatives through launch in April 2017 until recently when he formed Burrow’s Intelligence team. As Head of Intelligence, he brings a data-first approach to Burrow’s innovation, product development, e-commerce optimization, and strategic marketing and operations initiatives.

Alex has a B.S. from Lehigh University and an M.B.A from The Wharton School. A lifelong Manchester United fan, Alex enjoys watching European football on the weekends with his wife, Ashley, and son, Kai.

I'm the Co-Founder and President of Postscript (He/Him). i lead our go-to-market teams: sales, customer success, partnerships, marketing, support, and ops. We spend our time working on two related things:

1) Building the world's greatest remote org - culture, productivity systems, empowerment, and more
2) Modernizing communication between brands and consumers - right now, w/ SMS for ecommerce brands

Postscript participated in the Y Combinator winter 2019 batch. You can find me here: alex@postscript.io (no recruiters, please) or on twitter @ringmybeller.

Adam is the CEO & Co-Founder at Helix (www.helixsleep.com), a leading DTC sleep brand aiming to change the way people sleep by offering extraordinary mattresses and other sleep products that solve our customers specific sleep needs.

Helix has been named the best mattress by GQ, Wired, and CNN. In addition to D2C, Helix launched its first national retail partner with CB2. The company operates a sister brand, Birch (www.birchliving.com), which provides all-natural and organic sleep products.

Helix is Series A funded and located in New York. Prior to Helix, Adam worked at a consumer brand incubator that specialized in B2C start-up brand building advising companies on strategy and marketing. He graduated undergrad from Princeton University in 2009 and earned his MBA from Wharton in 2015, where Helix was born with his two co-founders.

Adam currently lives in New York with his wife and 1-year old son. He’s 6’2”, sleeps on his back, sweats buckets at night, and prefers a medium-firm mattress.

Fashion executive with global supply chain, operations, corporate finance background and experience creating innovative consumer brands and services.

Based in New York City, USA, I am currently focused on building CARAA as the leading luxury accessories brand within the Athleisure market.

I am also spending time with Terracotta Partners, a boutique design, development and production firm based across New York City, Shanghai and Guangzhou, China specialized primarily in managing production for fashion apparel and accessory brands both in the US and overseas. We chartered our company in NYC with the mission of helping emerging and growing fashion labels to gain production scalability.

Previously, I had the pleasure of working at General Electric Company (GE) for almost a decade, where I had the opportunity to work with and learn from some of the best world class leaders in multiple businesses across the Americas, Europe, Middle East and Asia.