Brand and Content Director, Winky Lux
Kate is a startup savvy marketer specializing in brand and product messaging, creative campaign production, consumer insights, and partnerships. Her experience in eCommerce, advertising and international business has led to collaboration with high profile clients and partners including Kendra Scott, Virgin Atlantic, and Glenfiddich, among others.
As Global Brand Marketing and Content Director for Winky Lux, Kate partners inter-departmentally with Creative, Digital, PR/Social, Wholesale and Retail to realize the brand vision and drive an omni-channel approach.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.