Rachel Blank is the cofounder of Rory, the women's health service from digital clinic Ro. Rory provides high-quality, personalized care to guide women through the biological changes of midlife and beyond. Living with PCOS, Rachel saw firsthand how women who experience hormonal changes have few places to turn for treatment, advice or support. She launched Rory in March of 2019 to help the 43M women in the US who experience menopause. Prior to Rory, Rachel was an investor at General Catalyst. She graduated from Harvard Business School.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.