SVP of Marketing, Stance
Noelle Bates is the SVP of Marketing at Stance, the brand that turned the boring category of socks into a culturally relevant fashion statement. She oversees social media, PR, advertising, and influencer marketing for the brand, and has worked on everything from Stance’s long-term collaboration with Rihanna, to partnerships with the NBA and MLB, to the openings of 15+ retail stores, including the Stance X Jaden Smith pop up which recently opened on La Brea. A native of Los Angeles, she deeply loves her grandma, the Dodgers, Real Housewives, and the Stance Run tab sock. Prior to Stance, Noelle spent 15 years in in the hi-tech industry in San Francisco and Utah.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.