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Lindsay McCormick

Founder & CEO of Bite Toothpaste Bits

About me

Lindsay started her career working 9-5 as a TV Producer, and making sustainable, vegan, zero-waste dental hygiene products from her living room for herself and friends. After receiving resoundingly positive feedback, she opened a digital store for Bite and began selling her innovative hand-pressed toothpaste tablets to consumers. A viral video led to hundreds of thousands of orders, and Lindsay recognized that she had something special, and would need to quit her job to focus on Bite full-time to meet the demand. Fast forward to today, almost a year later, and Bite's all natural, zero waste toothpaste tablets are available nationwide via subscription or monthly supply!

Lindsay McCormick

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Featured Content:

State of D2C 2019 Report: Presented by Yotpo Exclusively at DTC Day East.

Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.

Data includes:
eCommerce KPIs
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels

The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.

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