Executive Vice President, FastSensor
Kalon Welch is the Co-Owner and acting Executive Vice President of Business Development for FastSensor where he drives the global business expansion through reseller and technology integration partnerships along with driving sales and marketing functions. After graduating from UCLA with honors in Business Economics and Accounting, Kalon started his career as a strategy consultant with Andersen Consulting/Accenture driving communications/high tech and retail thought leadership in the days of dot com. He then worked within the Omnicom network for over 15 years driving retail and technology partnerships with Best Buy, Walmart and over 30 other major retailers along with driving business development globally for his agency and within the network at large. Kalon then co-founded and successfully exited a mobile handset manufacturing business before launching FastSensor in the US and beyond.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.