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Jesse Odell

Founder, LaunchSquad

About me

Jesse Odell is a founder of award-winning storytelling and PR agency LaunchSquad. He's known for his expertise in crafting and illuminating stories to build change-the-world brands. Over his 25 year career, Jesse has worked with 100s of start-ups on their growth strategy, story and communications efforts. Under Jesse's leadership, LaunchSquad has become one of the leading U.S. agencies for emerging growth companies. Jesse has worked on a diverse set of clients from quantum computing pioneers and software mavericks to upstart consumer brands. His clients have included Allbirds, American Giant, D-Wave Systems, Diapers.com, Jet.com, KUIU, Marketo, Okta, Rothy's, and SuccessFactors, among many others.

Jesse’s passion and excitement for fresh stories pervades throughout the Squad on a daily basis, where he helps lead a team of 100+ communications professionals. Prior to co-founding LaunchSquad, Jesse worked at several PR firms during the early days of the Internet, learning the tools of the trade. He started LaunchSquad in 1999 with a dream and mission to build a better agency and culture committed to great work. Jesse is a California native, with a few stops in Oregon, Hawaii and the Carribean over the years. He has a B.A. in English from UCLA. Jesse lives in Northern California with his wife, their three children, two dogs and a cat.

Jesse Odell

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Featured Content:

State of D2C 2019 Report: Presented by Yotpo Exclusively at DTC Day East.

Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.

Data includes:
eCommerce KPIs
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels

The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.

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