Co-Founder, Launch Pop
Jane Lee is the Co-Founder of Launch Pop, a launch studio that works with high potential founders to launch their DTC (direct to consumer) business and helps them with funding. Portfolio of companies include Morning Recovery, Rael, Daily Gem and Hydrant. Previously she was the entrepreneur in residence at Shopify and had her own lingerie business that she exited.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.