Senior Director eCommerce Marketing, Teleflora
David Lorango is a veteran digital marketer with over a decade of experience in retail, fashion, CPG and tech. His career spans major big box retailers such as Forever 21 managing the entire ecommerce marketing from customer acquisition and retention, to innovators and disrupters in the tech and product space. He currently has a passion for new growth channels for his clients and for Telefora, particularly SMS and mobile marketing for the millennial demographic. When not on the phone and doing the digital marketing hustle, David can be found at the beach working on a golden tan or serenading crowds with his country music career – preferably both.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.