Founder, Be Social
Ali Grant launched Be Social in 2012 as one of the first agencies executing integrated influencer outreach and collaboration. Today, the communications group is headquartered in Los Angeles specializing in digital-forward campaigns for lifestyle, wellness and beauty brands and talent. With Ali at the helm, Be Social has been named one of Inc.’s fastest growing businesses, spearheading digital campaigns across influencers, events and editorial.Accolades, speaking engagements and press include Inc., WWD, PRWeek The Innovation 50, Forbes, Huffington Post, Fashion Monitor, The PR Closet, PR Couture, Bulldog Reporter, Daily Front Row, BW Confidential, The Holmes Report, America’s Beauty Show, and O’Dwyer PR.Be Social is a member of the The Professional Beauty Association (PBA) and The PR Net. The firm supports and is partnered with the Freedom & Fashion non-profit, which uses the arts of fashion and beauty to empower youth overcoming trafficking, homelessness, and other injustices.
Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels
The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.