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Aaron Orendorf

Former Editor In Chief, Shopify. CEO, IconiContent

About me

Aaron Orendorff is the founder of iconiContent, a strategic agency “saving the world from bad content.” His work has appeared on Mashable, CMI, Entrepreneur, Business Insider, Inc., Success Magazine, The Next Web, and more. Previously, Aaron was also the Editor in Chief of Shopify Plus, host to some of the world’s fastest-growing digitally native vertical brands like Fashion Nova, Allbirds, MVMT, Pura Vida, and Purple as well as DTC sites for GE, Nestlé, and The New York Times.

Featured Content:

State of D2C 2019 Report: Presented by Yotpo Exclusively at DTC Day East.

Discover the latest marketing trends in the direct to consumer industry as Yotpo unveils the latest in State of D2C Marketing. The 2019 report is designed to establish a benchmark for eCommerce marketing practices as digital-native and legacy brands compete in the D2C arena.

Data includes:
eCommerce KPIs
Investments in eCommerce Experiences: customer content, referrals, loyalty programs
Investments in Marketing Channels
Top acquisition channels

The talks highlights real-world advice from Kate Fernandez, Director, Global Brand Marketing at Winky Lux on how D2C brands can use this survey data to their advantage.

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Other Speakers

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Kalon Welch

Executive Vice President, FastSensor

Los Angeles, CA
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Ann-Marie Alcántara

Tech Reporter, Adweek

New York, NY
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Nik Sharma

Former Director of DTC, Vayner Media, Hint Water

New York, NY
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Hilary Milnes

Retail Editor, Digiday

New York, NY
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Kate Fernandez

Brand and Content Director, Winky Lux

New York, NY
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